As brands increasingly find themselves caught in the crossfire of political and social movements, one thing is clear: authenticity is the key to survival. Consumers today are more attuned to inauthenticity than ever before. When a brand tries to align itself with a movement without genuinely understanding it or being a part of it, the pendulum swings back hard—and the consequences can be significant.

Six months ago, if you’d asked me whether I’d ever use AI in my business, I would’ve laughed (or scoffed) and said, not a chance. I saw it as the beginning of the end. But now? I see something different—something that has the potential to amplify, not replace, what makes us human.

Where’s the line between personal brand and professional boundaries? In today’s digital world, building a personal brand is essential—but how much is too much? Sharing your story can build trust and connection, but oversharing can blur the lines between personal and professional. So, how do you strike the right balance?

This week’s blog dives into how to create a brand that feels authentic while maintaining healthy boundaries.

The world of brand building is shifting fast, and as we step into 2025, staying ahead means understanding where the landscape is headed. From community-driven marketing to AI-powered personalization, brands need to adapt to new trends that emphasize connection, authenticity, and efficiency.

Whether it’s the timing, the tone deafness of the entire concept, or the perceptibly production, this one fell well short of the mark with audiences. Maybe it’s less to do with Meghan than we think, and a more to do with us as a society and where we’re at.